THE ALEXANDER DENARO SALON
Project
redesigning a luxury salon brand
SUMMARY
Alexander Denaro Salon represents the intersection of luxury and unique beauty experiences. When Alexander decided to expand to a new location, we collaborated on crafting a fresh visual identity that appeals to customers seeking both opulence and comfort.
RESPONSIBILITIES
Creative Direction
Branding
Alexander Denaro desired a clean, sophisticated logo that would effortlessly evolve with his expanding luxury brand. The ultimate logo we settled on was minimalist yet effectively conveyed this aspiration.
See the alternative logo proposals I provided below.
I created brand guidelines to facilitate brand growth and scalability, and serve as a reference for creating digital and marketing materials.
