Drizzlers
Project
Creation of a vibrant brand and a robust eCommerce platform to initiate and scale PLAYFUL SAUCE COMPANY.
SUMMARY
As Creative Director, I worked with the company’s founder to conceive a fresh brand, a compelling bottle design, and an intuitive online store on Shopify for Drizzlers, set to make its debut in 2023.
RESPONSIBILITIES
Branding
Web Design & Development
UX / UI Design
Creative Direction
We kickstarted our creative process with in-depth competitive research, gaining insights from top industry competitors. This research guided our branding, web design, and packaging decisions.
We went with a label that was premium quality yet retained a lively and playful vibe. I collaborated with printers to select the ideal material for our label, we went with a metallic one to ensure standout visibility on shelves amidst competitors.
I repurposed the hand drawn squiggle illustration used for the label and made it shine on Drizzler’s Artist Trio box.
I designed and developed a custom e-commerce website for Drizzlers using Shopify, with animations to enhance user experience. I created the brand’s color palette, style, font choices and custom illustrations from the bottle’s packaging . I used Sketch and Figma to create mockups, and collaborated with a developer partner to code the front-end theme using Javascript. The final website was visually appealing and easy to navigate, allowing Drizzlers to sell their sauce online in a user-friendly way.
Have a look at the home page below ↓
