Levelfields
Project
COMPLETE UX/UI OVERHAUL as lead UX Designer
SUMMARY
Led the design and development of version 2.0 of finance application, collaborating closely with the CEO, developer team, and existing users.
RESPONSIBILITIES
UX / UI Design
Creative Direction
Levelfields is a machine learning finance application that tracks scenarios derived from aggregated stock signals.
I led the design and development of version 2.0, collaborating closely with the CEO, developer team, and existing users.
My designs improved functionality and played a pivotal role in securing additional rounds of funding. In the end, our users reported finding new investments 1800x faster than before the platform redesign.
This is the design process I followed for the Levelfields 2.0 complete redesign project.
My collaboration process began with in-depth conversations with the Founder & CEO, existing users, and developers.
I performed a detailed analysis of diverse audience groups and their unique use cases. See below for user personas, these are created to understand users needs, motivations, and frustrations.
How might we help investors efficiently stay informed about market events that influence their stock investments?
How might we assist investors in discerning the potential effects of market events on stock prices for more strategic decision-making?
How might we empower investors to identify real-time investment opportunities without the necessity for continuous market monitoring?
I restructured the app based on refined user journeys and information architecture. I successfully identified and executed critical optimizations to enhance the user experience, streamline user interactions, and propel customer conversions.
Quick example of an early user journey:
From my sketches, I crafted mid-fidelity mock ups based on outlined user journeys. I got consensus from existing users and product stakeholders before designing into a high-fidelity prototype.
I came up with a new brand identity myself and assembled a UI Kit / design system based on my component library to ensure all interfaces maintain visual consistency.
Ensuring a seamless onboarding experience makes for confident, happy users who ultimately become lifelong customers.
I designed every step of the process, from pricing pages, checkouts, login screens, rom pricing pages and checkout flows to login interfaces.
I developed an instructive step-by-step ‘tour’ of the app, providing a walkthrough of the product’s full functionality.
Improved Efficiency: Users reported 1800X less time spent researching and discovering new market events thanks to the streamlined user experience.
Better & Faster Decision-Making: User satisfaction with understanding market event impacts increased by 65% after the redesign was complete.
Increased Engagement: The user-friendly 2.0 interface led to a 70% increase in daily active users.
Growth in User Base & Additional Funding: The redesign resulted in a 45% increase in new user sign-ups, broadening Levelfields’ user base. These results led to the start-up securing additional rounds of investment funding!
